Customer Relationship Management: A Social Network in a Box

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There’s way more to strong, effective branding than designing a memorable logo, and then advertising it everywhere.

Developing a relationship with the public, and then carefully building that relationship over time, is the most essential part of any successful brand management strategy. As the manager of the Silverleaf brand, I’m always looking for creative ways to reach out to the public in a positive manner: so I set out to build my own “customer relationship management” (CRM) system!

In this blog post, I’ll explore some of the success (and failures) I’ve experienced in my quest to develop the perfect CRM solution.

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